Unleashing the Power of UX Analytics by Jeff Hendrickson

Author:Jeff Hendrickson
Language: eng
Format: epub
Publisher: Packt
Published: 2023-06-15T00:00:00+00:00

Adobe Analytics

This is a web analytics and reporting tool that helps businesses to track and analyze user behavior across various digital channels, including websites, mobile apps, and social media platforms. It provides you with advanced segmentation and reporting features, and offers the ability to create custom dashboards, reports, and alerts to monitor key metrics and KPIs.

There’s a wide range of features to make use of, so here’s a summary for you:

Real-time data tracking: Adobe Analytics can track user behavior in real time, allowing you to quickly identify trends and patterns.

Custom dashboards: You and your team can create views and provide access to dashboards that display key metrics and KPIs, and monitor changes in real time.

Advanced segmentation: Adobe Analytics allows you to segment your data based on a wide range of criteria, including demographics, location, and behavior. This is similar to segmentation and cohorts in Mixpanel.

Multichannel attribution: Adobe Analytics provides insights into how users interact with your brand across various channels, including social media, email, and mobile apps.

Machine learning capabilities: Adobe Analytics incorporates machine learning algorithms that help you identify and predict trends and patterns in your analytics data. This is a powerful feature as machine learning and AI become more prevalent in tools and systems.

Download

Copyright Disclaimer:
This site does not store any files on its server. We only index and link to content provided by other sites. Please contact the content providers to delete copyright contents if any and email us, we'll remove relevant links or contents immediately.